STRIDE Media Kit 2024
STRIDE is the official digital publication for the Australian Podiatry Association – and the only monthly national podiatry publication of its kind.
Published ten times per year between March to December, this platform offers a home for podiatrists across Australia and globally to connect and collaborate with one another. Packed with thought-provoking articles written by podiatrists FOR podiatrists, STRIDE addresses the latest subject matter across a range of clinical areas. These areas include cardiovascular care, sports, aged care, neurology, rheumatology, surgery, diabetes, research, academia, and Aboriginal and Torres Strait Islander health issues.
STRIDE is the most cost effective and efficient way to get your message to podiatrists across Australia, and to our increasing global readership.
For advertisers, STRIDE can:
- Support innovation: Visibility is improved for advertisers who benefit from a global audience to promote Australian-based innovative products and new technologies.
- Start conversations: By sharing articles on social media (that sit next to paid advertisements), targeted tagging can help to raise awareness of current issues and advocacy efforts.
- Increase exposure: STRIDE’s content (and paid advertising) can be searched online by anyone, improving Search Engine Optimisation opportunities and the benefits this brings.
Publication Deadlines
DISTRIBUTION: We aim to publish STRIDE on the second Monday of each month.
| Issue | Format | Advertising Deadline |
|---|---|---|
| March | Digital | Monday, 12 February 2024 |
| April | Digital | Monday, 11 March 2024 |
| May | Digital | Monday, 8 April 2024 |
| June | Digital | Monday, 13 May 2024 |
| July | Digital | Monday, 10 June 2024 |
| August | Digital | Monday, 8 July 2024 |
| September | Digital | Monday, 12 August 2024 |
| October | Digital | Monday, 9 September 2024 |
| November | Digital | Monday, 14 October 2024 |
| December | Digital | Monday, 11 November 2024 |
Additional STRIDE advertiser benefits:
- Direct access to podiatrists across Australia, and globally. STRIDE is distributed to non commercial partners in the wider health network including allied health sector and national charities. All advertisements can be hyperlinked to your URL of choice
- Dynamic advertising available with animations and video
- Anyone can access the magazine anywhere
- Link your advertising to specific features and promote access via Facebook, Instagram and LinkedIn, providing greater engagement and reach
- Option to offer specific articles to non-members to increase reach
- Premium site-wide sponsor spotfor one client per calendar month
- Environmentally friendly and sustainable
- Increased usability through a variety of search capabilities
- Measurability of opening rates, click through rates etc.
STRIDE rates
We offer two sizes of ads, Full Panel Ads (full width of screen) and Half Panel Ads (a square panel, appearing side-by-side with another Half Panel Ad). Prices exclude GST.
| Format | Casual | 2-6 Issues |
|---|---|---|
Full Panel Ad |
$1,500 |
$1,250 |
Half Panel Ad |
$1,100 |
$950 |
These rates are based on a static image. We can offer an Iinteractive Image which may contain roll-over hotspots or a 15 sec video format. Price and details supplied on application.
Site Sponsor
We offer a premium site-wide sponsorship opportunity where a sponsor logo will have the highest visibility for the period of time they are sponsoring. (Minimum of one calendar month offered at $2,000 per month.) The logo will appear in the top right corner of the top menu bar in desktop browser view and in the collapsed hamburger menu on mobile view.
The sponsor logo will be displayed in all current and past magazine views, articles as well as other pages on the website.
The sponsor place-holder will be a maximum of 135px wide by 71px high.
STRIDE advertising specifications
All digital advertising specifications are shown on the following three pages, and suit a range of budgets as follows:
- A full panel ad or;
- A half panel ad.
| Full panel ad sizes and file types | Half panel ad sizes and file types |
|---|---|
For each ad that is booked you will need to supply two sizes, one suitable for desktop display and the other suitable for mobile display.
|
For each half panel ad that is booked you need only supply one file size.
|
STRIDE full panel ad sizes
Two versions of your advertisement are needed for full panel ads as shown below:
STRIDE half panel ad size
Only one version of your advertisement is needed for half panel ads as shown below:
