Product Endorsement

Product Endorsement

What is Endorsement?

The APodA has built a reputation on trust and integrity over the past 80+ years. It is unquestionably a trusted brand and one which our members and consumers rely heavily on now more than ever before, to help inform, educate, develop and guide them through a range of challenges. The foot health market is a complex and crowded space presenting manufacturers and product distributors with the challenge of being seen.

Endorsement support for a commercial product sets it apart from the competitors. It is a powerful differentiation tool and signal of quality that makes endorsement so valuable. What makes an association endorsement even more valuable, especially when it operates in the same market as a brand or product, is what it stands for; trust and integrity and a thorough process of evaluation and assessment.

This is in some way similar to the reason some practitioners use their membership of the APodA Brand to market themselves. It represents trust, integrity and a commitment to the profession and personal development in this context.

What does it take to get endorsed by the APodA?

To gain APodA endorsement a product/s must pass the Product Assessment process and fulfil a detailed list of stringent requirements. Products that are put forward for endorsement are presented to a panel of four (4) independently practising Ahpra-registered podiatrists (four year trained, in clinical practice for a minimum of 5 years and currently in clinical practice).

You can review the full explanation of how endorsement works including the latest review process on our Endorsement flow chart finalised in November 2022, HERE.

Important notes relating to endorsement transparency

  • All stages of assessment including assessors, Regional Council (committee of elected members from around Australia) and the APodA Board are required to declare conflict of interest
  • Assessors identity will remain confidential, but their professional attributes are published in the interest of transparency with relevant information being redacted
  • The Association will declare the amounts earned through endorsement and publish these in the annual report

APodA Endorsed Products

APodA endorsements serve to inform and support the public in making decisions around purchasing products that can impact their foot health.

The full list of the APodA endorsed products can be found here.

Looking to get a Product Endorsed by the APodA?

APodA endorsements are the ONLY endorsements offered by the national body for podiatry.

What does an APodA endorsement mean for your business?

You’ll stand out from the crowd – the APodA only endorses the BEST products. You’ll be supporting consumer health – an APodA endorsement assures the customer that the shoes they’re wearing are the very best for their feet, something your business cares about!

Your endorsement speaks to the market – cut through the myriad of sales pitches and let an exclusive endorsement sell your product for itself.

You’ll be reaching an informed audience – through premium advertising and editorial support in Australian Podiatrist magazine and online. You’re validating your claims – products endorsed by the APodA go through a strenuous assessment process so customers know they can trust your product.

Supporting YOU supports US

Every endorsement dollar goes back into supporting and advancing the podiatry profession. The APodA is a non-profit organisation, so profits are channelled towards activities that promote good foot health and great clinical practice.

Contact Phil McShane at the APodA to discuss our endorsement program further: